www.removalreviews.co.uk, part of World Media Group, one of the most trusted removal company review websites in the UK, is reporting the highest ever recorded number of visitors to its website, with organic search up a massive 88.9% on this time last year.

There is some interesting data that they have released about where people are moving, who is moving, and what they have learned about the home moving market in 2020 so far.

  • People are leaving the cities for bigger homes and a better quality of life in large numbers
  • 20% of people looking for a quote for their home move are in London
  • The number of 18-24-year-olds moving home has increased by nearly 10% compared with 2019
  • Smaller home moves increase by 8% whilst 4 bedroom size home moves decrease by 8%
  • Ireland tops the list as the most popular place to emigrate to with a 45% increase in people requesting removal company quotes to move them there
  • Removal companies are expanding their areas of operation in response to customer need

The beginning of 2020 saw the continued growth of people looking to move home, with a strong year ahead forecast by most in the removal industry, but no one could have foreseen what was about to happen.

Covid-19 put the brakes on the housing market and people found themselves in lockdown, whether in the UK or overseas.

Not surprisingly, the lockdown months of March and April saw a decline in people seeking the services of Removal Companies, by up to 64% compared with the same time the previous year.

Ivelin Donchev from Best London Removals told us how the lockdown affected his company “During the lockdown we had only 1-2 teams operating. We were mostly moving out customers who were in lockdown abroad, collecting their items and delivering them to a storage unit so that they could end their tenancy and not pay expensive rent here in London”.

June saw people start to contemplate relocating, and searches for information about moving home soared. But people were still unsure as to what the future held, and as Ivelin says “The end of lockdown saw many people postponing or canceling their home move”

On July 10th, the government announced the stamp duty tax holiday and RemovalReviews saw unprecedented traffic to their website, an increase of 179.17% on the previous year for the traditionally busy month of July.

That trend continues as more and more people find the homes they want to buy and more home sales are completed.

Where are People Moving From?

Between June 1st and the end of September 2020, the majority of moves were for people relocating away from the main cities of the UK to the suburbs and more rural locations, with a significant amount of interest in those looking to move overseas.

London currently has a very active housing market with over 20% of RemovalReview visitors looking for a removal company in London.

Przemyslaw Mierzejewski of Giant Removals in London told us “Since the pandemic restrictions have been eased, and the stamp duty holiday announced, we have seen a huge increase in work in London. We run removal services all over the country and moves from London to Manchester have been incredibly busy recently. We would usually be coming into the quieter months of the year, but there seems to be still a large number of people looking to move home”

From the data collated by www.removalreviews.co.uk between June and September of this year, here are the top 10 places that people are moving from, with the percentage share of web traffic for the whole of the UK.

  • London 20.30%
  • Birmingham 1.88%
  • Bristol 1.85%
  • Glasgow 1.60%
  • Manchester 1.38%
  • Edinburgh 1.24%
  • Leeds 1.20%
  • Nottingham 1.19%
  • Newcastle Upon Tyne 1.18%
  • Liverpool 1.16%

Ivelin tells us what has changed for Best London Removals since the housing market took off after lockdown “We have seen a definite rise in the number of people moving home recently. Around 60% of our moves are still within the M25 orbit of London, but a significant number, around 40%, are from people selling their property in London and moving out of the capital to places such as Reading, Basingstoke, Exeter, and Devon”.

“People moving out of London are moving to bigger homes (you can sell a 3 bed flat in Richmond for £700-£800k and buy a 4+ bed house in Basingstoke, just an hour away from central London by train, for £400-£500k)”

“Customers within London are moving to the same type of property, but in better areas, or to bigger homes in the same postcode area. We are seeing very few people downsizing, as little as 5-10% of those moving home”

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International Home Moves – Ireland Tops the List

Where are people choosing to move internationally in 2020?

Ireland continues to be the most popular country to emigrate to, whilst Italy has seen a huge rise in people looking to relocate there with an increase of 95.4% over 2019 figures.

The USA remains one of the most popular international home moves but has seen a drop of 9.3% over 2019 figures.

Here are the top 7 countries that people are moving to from the UK so far in 2020 with a % increase over 2019:

  • Ireland +45.3%
  • France +17.9%
  • USA -9.3%
  • Spain +45.6%
  • Germany +45.3%
  • Italy +95.4%
  • Austria +45.3%

Who is Moving Home in 2020?

Research collected by RemovalReviews of people requesting quotes for a home move indicates that the 25-34 age range is the biggest demographic of movers this year, with the majority being female.

Here are the demographics of those looking to move home in 2020 vs 2019.

  • Females requesting a home move quote in 2020 – 52.30% vs 55% in 2019
  • Males requesting a home move quote in 2020 – 47.70% vs 45% in 2019
  • The 25-34 age range accounts for the biggest proportion of home movers with 31.19% in 2020 vs 29.75% in 2019
  • The biggest rise in people looking to move home is in the 18-24 age bracket, which accounted for 14.75% of movers so far in 2020, and only 5.62% in 2019.
  • The largest drop was in the 35-44 age range, where a 5% drop was recorded.

Small Home Moves Outnumber Large Home Moves

Data extracted from online quote forms show that people are moving out of smaller homes in larger numbers than ever before.

This is not surprising considering the increase in younger home movers taking advantage of the Tax Stamp Duty reduction to upsize or move to better areas.

  • Studio-sized home moves +7.2%
  • 1 bedroom home moves +8.9%
  • 4 bedroom home moves -8.1%

More people are moving fewer items too, choosing to hire a removal company to move just a few key items of furniture with a year-on-year increase of 9.3%.

Larger size home moves have decreased in 2020 with 8.1% fewer people choosing to move.

What are Home Movers Searching for in 2020?

With one of the most popular home moving blogs in the UK, RemovalReviews reports that in August 2020 there was an increase of 48.43% in visitors to their home moving advice pages compared with August 2019.

Traditionally September would herald the slowdown of the home moving market, the summer months being the peak time for people to move home.

The figures for August and September have shown no such slowdown.

Many removal companies are expecting an exceptionally busy winter period, and beyond into early 2021, as many people try to move home before the end of the stamp duty holiday on the 31st March 2021.

Comparing 2020 website searches with 2019, the trend has been away from city guides which have always been the most popular searches for home movers.

Smaller towns, suburbs, and more remote locations are the preferred locations for home movers in 2020 it would appear.

Since the stamp duty holiday was announced, the most popular page searches by people looking for home moving guides, according to data from RemovalReviews, have been:

Regional guides have been particularly popular as people look to relocate to areas that they may not be familiar with.  

With the % increase of page viewers in 2019 vs 2020, the top 7 most popular UK location guides in 2020 are:

With many home movers also looking to move overseas, Ireland tops the list of countries that are generating the most interest from home movers.

Interest in moving to Europe has seen an increase in readers looking for European country guides.

Up 78.31% in 2020 compared with 2019, people are researching which country would be best for them to move to for a better quality of life.

Those home movers who are at the stage of planning their international relocation have seen popular pages such as how much are removal costs to Europe? Increase by 97.16% in 2020 compared with 2019.

People researching where to move overseas for their retirement have seen a 96.04% increase in the first 8 months of 2020 versus 2019.

Using data from submitted moving cost estimates, and visitors to country guide pages, the top 5 countries people are researching about moving to in 2020, with the % increase in 2020 vs 2019, are:

With a very uncertain few months ahead nobody can predict what will happen to the UK housing market, but for now, people are keen to move home and that demand does not seem to be tailing off as we come into the winter months.

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